Just Go

Why we do it

Most sales problems are not strategy problems. They are starting problems.

The plan is usually fine. The market is usually fine. What is missing is the first move — and the discipline to keep making it after the novelty wears off.

Four principles

Not values on a wall. These are the things we actually argue for in client meetings, each with the evidence behind it.

  1. 01

    Start before you are ready

    Readiness is a feeling, not a threshold. The plan gets better by contact with a real buyer, not by another week of refinement.

    Berislav could not run 3 km in early 2010. He finished the New York City Marathon that November, and is now a Seven Star World Marathon Majors finisher.

  2. 02

    Think one or two steps ahead

    Not five. Five is fantasy. Two is the distance at which you can still see the ground and still change direction.

    Eleven years selling enterprise software into markets where the second meeting was never guaranteed.

  3. 03

    Consistency beats intensity

    A sales quarter is not won by a heroic week. It is won by a cadence nobody skips — the review that always happens, the follow-up that always goes out.

    More than 130 events across ten years, in a category where most organisers do not reach year three.

  4. 04

    Build things, do not only advise on them

    It is easy to recommend a strategy you will never have to live with. We prefer advice from people who have carried the risk themselves.

    Run Croatia was built with our own money, on our own risk, and every sponsor started as a cold conversation.

What we say no to

Declining work is the clearest signal a consultancy can send. These are genuine, and we will tell you on the first call.

  • Engagements where nobody internally owns the outcome. If there is no decision-maker in the room, the work does not survive contact with the organisation.

  • Turnaround requests with a two-week horizon. Sales cycles do not compress because a board meeting is coming.

  • Work we are not the right people for. Pure marketing execution, product strategy, or anything needing a large delivery team rather than a senior operator.

  • Anything where we would have to pretend to expertise we do not have. There are four industries we know deeply; outside them we will say so.

The mission is not marketing copy

Run Croatia exists to get people outdoors and moving — more than 130 events in ten years, and a December race that takes over the centre of Zagreb. It is not a case study we bought. It is the thing we built while learning what we now sell.

Odin’s music is the other half of the same argument. An international performing career, built from a standing start at twelve years old, with no shortcut available and no version of it that did not begin with picking something up.

Both are here for the same reason: we would rather show you the evidence than describe our values.

Get in touch

Tell us what you’re working on.

One sentence is enough to start. Berislav replies personally, the same working day.

You will hear back the same working day.

What happens next

  1. You send this

    Four fields. No forms after the form.

  2. Berislav replies

    Personally, the same working day.

  3. A 30-minute call

    No charge. If we are not the right fit, we will say so.