Just Go

Sales & business development · Zagreb, worldwide

Just go.
The rest is momentum.

We help founders and sales teams fix what is actually stopping the deal — the positioning, the process, and the conversations nobody is starting. Twenty-five years of doing it, not theorising about it.

You will hear back the same working day.

years in sales & business development
25+ years in sales & business development
clients advised
25+ clients advised
events delivered with Run Croatia
130+ events delivered with Run Croatia
World Marathon Majors — a Seven Star finisher
7/7 World Marathon Majors — a Seven Star finisher

Where the experience was earned

  • Oracle
  • EasyPark Group
  • Q agency
  • Byte Lab
  • Ignit Group
  • Ingemark
  • Omnizon Networks
  • Megatrend
  • has·to·be
  • Logic Information Systems, part of Accenture
  • InSky Solutions
  • Alfatec

Sound familiar?

Most sales problems are not strategy problems. They are starting problems.

The plan is usually fine. What is missing is the call nobody made, the price nobody raised, and the partnership nobody asked for.

  • The pipeline is full and nothing closes

    Activity is high, conversion is not. Usually the qualification is generous and the hard question gets asked three meetings too late.

  • A new market is quietly eating the budget

    You entered because it looked adjacent. Six months in, nobody can say which segment is actually working, or why.

  • Partners sign once and never renew

    Getting the first yes was the easy part. Nobody owns the reporting, the follow-through, or the conversation twelve months later.

What we do

Three ways we work

Not ten services. Three engagements, each with a defined shape, a timeline and a result you can hold us to.

Sales Strategy & Go-to-Market

Growth has stalled, or a new market is about to swallow a budget

Who you sell to, what you charge, how the offer is framed, and which channels actually deserve the budget. Most stalled growth is a positioning problem wearing a sales problem’s clothes.

Typically 8–14 weeks Read more

Sales Team Enablement

The team is busy, the calendar is full, and the deals still are not closing

Pipeline discipline, qualification, negotiation, and the specific moments where deals quietly die: the follow-up not sent, the discount given away, the decision-maker never asked for.

Typically 6–16 weeks Read more

Partnerships & Sponsorship

You need somebody to say yes who has no obligation to

How the offer is packaged, who it goes to, what it is worth, and how the relationship is renewed. The unglamorous half — reporting and follow-through — is usually where sponsorship money is actually lost.

Typically 3–9 months Read more

Who you work with

Two people, and you work with both of them directly.

Berislav and Odin Sokač at the International Sound & Film Music Festival
Berislav and Odin — International Sound & Film Music Festival
Berislav Sokač

Berislav Sokač

Founder & CEO

Leads every client engagement directly. Twenty-five years in enterprise sales, eleven of them at Oracle as Sales Director for 17 European countries.

Odin Sokač

Odin Sokač

Co-Founder, Brand & Creative

Owns brand, story and the creative side of client work — how an offer looks, how it reads, and whether it earns a second meeting.

Working together

It starts with a thirty-minute call

No procurement theatre, no discovery deck. Three steps between reading this page and having someone senior working on the problem.

Start with the call

Most engagements run one to two years. We will tell you which on the first call.

  1. A call

    30 minutes · no charge

    You describe the situation. We ask the questions that usually get skipped. Thirty minutes, no charge, no pitch — and if we are not the right fit, we will tell you on that call rather than sell you something.

  2. A written proposal

    Within a week

    Scope, price, timeline, and what success looks like — on one page. You will know exactly what you are buying before anyone signs anything, and the fee does not move once it is agreed.

  3. We start

    Typically 2 weeks later

    Usually inside two weeks. You work with Berislav directly for the whole engagement. If a programme needs more hands, we name the specialists before you sign, not after.

Track record

We build things, we do not only advise on them

In 2015 Berislav co-founded Run Croatia alongside a corporate sales career. Ten years later it has delivered more than 130 events, and Zagreb Advent Run has become Europe’s largest festive costume run.

Every sponsor on those start lines was a cold conversation once. That is not a metaphor for the consulting work — it is the same work, done on our own budget and our own risk.

Visit runcroatia.hr
130+
events in ten years
10
editions of Zagreb Advent Run
#1
Advent race of its kind in Europe

Get in touch

Tell us what you’re working on.

One sentence is enough to start. Berislav replies personally, the same working day.

You will hear back the same working day.

What happens next

  1. You send this

    Four fields. No forms after the form.

  2. Berislav replies

    Personally, the same working day.

  3. A 30-minute call

    No charge. If we are not the right fit, we will say so.